services

dewey

Dewey is a modern AI-powered platform designed to help users capture, organize, and rediscover content from across the web in one unified workspace. It focuses on turning scattered bookmarks and saved information into a structured, searchable knowledge system with smart tagging and filtering. The platform acts as a personal content hub where users can quickly save, categorize, and retrieve information, making it especially useful for research, content consumption, and knowledge management workflows.

challange

The main challenge of the project was to transform a fragmented bookmarking and saving experience into a structured, intelligent system that helps users actually find and reuse information, not just store it. Users typically save large amounts of content across different sources, but struggle with organization, recall, and context — which leads to “digital clutter” instead of a usable knowledge base. The challenge was to design an experience that reduces this cognitive overload while making saving and rediscovering content feel effortless, fast, and meaningful. At the same time, the platform needed to balance simplicity with powerful functionality such as tagging, filtering, and smart organization, without overwhelming users or making the interface feel complex.

solution

The solution focused on creating a clear and structured information system that transforms how users save and rediscover content. Instead of treating saved items as a simple list, the experience was designed around a flexible knowledge workspace where every piece of content can be organized, tagged, and contextualized. A strong emphasis was placed on reducing cognitive load through a clean hierarchy, minimal interface friction, and intuitive interactions. Core actions such as saving, categorizing, and searching were made fast and accessible, ensuring that users could capture information in the moment without interrupting their flow. To improve long-term usability, a smart organization system was introduced, allowing users to group content by themes and easily filter through large amounts of saved material. This helped turn a chaotic collection of bookmarks into a structured and searchable personal knowledge base. Overall, the solution aimed to make information management feel natural and effortless, while still supporting powerful organizational capabilities under the hood.

how was the process going

discovery & analysis

After discussing the main goals and overall direction with the client, I immersed myself in the research phase.

problem analysis

audience analysis

competitor research

final direction

ux structure

The UX structure was built around simplifying the process of saving, organizing, and rediscovering content. One of the key goals was reducing friction between discovering information and storing it in a meaningful way.

user flow

wireframes

interface design

The color system was derived from the existing brand logo, which became the foundation for the overall visual direction of the product. Its palette helped define the tone of the interface and ensured that the final design remained aligned with the established brand identity while still feeling modern and functional in a digital environment.

The interface design phase focused on creating a clean, modern, and distraction-free experience that could support large amounts of information without feeling overwhelming. Since the product revolves around content consumption and organization, readability and clarity became key priorities throughout the design process.

A minimal visual language was used to reduce cognitive load and help users focus on the content itself rather than the interface. Careful attention was given to spacing, typography, hierarchy, and component consistency to ensure the platform remained intuitive even as the amount of saved information grew over time

Special emphasis was placed on designing both light and dark themes. The goal was not simply to invert colors, but to create two fully balanced experiences optimized for different environments and user preferences. The light theme focused on clarity and cleanliness, while the dark theme was designed to feel comfortable during long reading or research sessions without sacrificing contrast or usability

Interactive states, subtle transitions, and consistent UI patterns were also introduced to make navigation feel smoother and more responsive. Together, these decisions helped create a polished and scalable interface system that supports both productivity and long-term usability

marketing website design

Alongside the product interface, a marketing website was also designed to clearly communicate the platform’s value and positioning. The main goal was to introduce the product in a simple and engaging way while explaining how the platform helps users organize and rediscover information more effectively

The website was structured around clarity and storytelling, gradually guiding users through the product’s core features, use cases, and benefits without overwhelming them with technical details. Strong emphasis was placed on visual hierarchy, concise messaging, and conversion-focused layouts to keep the experience intuitive and easy to follow.

The final result was a cohesive marketing experience that aligned with the product interface and helped establish a stronger, more recognizable brand presence

outcomes and results

The final result was a cohesive ecosystem consisting of both the product interface and marketing website, unified through a consistent visual language and user experience. The platform successfully transformed a potentially overwhelming content-management workflow into a cleaner and more structured experience focused on simplicity and usability.

The redesigned interface made saving, organizing, and rediscovering information feel significantly more intuitive, while the introduction of light and dark themes improved comfort and accessibility across different usage environments.

From a product perspective, the system became more scalable and easier to maintain thanks to the structured component-based design approach. The project files were organized using reusable components, variables, variants, and consistent naming conventions, simplifying both future iterations and developer handoff.

The marketing website also strengthened the platform’s positioning by communicating the product’s value more clearly and creating a stronger connection between the brand identity and the actual product experience.

Overall, the project resulted in a cleaner, more modern, and user-focused platform that balances simplicity, functionality, and long-term scalability.

link

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role

Product Designer

industry

Web Solutions

duration

1,5 month

tools

Figma